Gucci Bloom Eau De Parfum

Introducing Gucci Bloom, the first fragrance fully envisioned under Alessandro Michele's creative direction. This scent celebrates the authenticity, vitality, and diversity of women, blooming in a natural, expressive, and unique way. Crafted by master perfumer Alberto Morillas, Gucci Bloom unfolds like its name, capturing the rich, lush fragrance of a flourishing garden in full bloom. A harmonious blend of Tuberose, Jasmine, and Rangoon Creeper—an exotic flower from South India, used for the first time in perfumery—creates a vibrant, immersive scent that transports the wearer to an imaginary garden. The fragrance is presented in a vintage-inspired powder pink lacquered bottle, reminiscent of porcelain, adorned with a signature Gucci label appliqué.